Air Jordan Logo PNG
The Jumping Man is not a ghost, a shadow, nor a real character. It’s a stylized negative of a photograph of a great basketball player, taken at the moment of a shot. The basketball player made it onto the Air Jordan logo because it conveys the athlete’s virtuosity, powerful attack, high skill, and determination.
Air Jordan (Jumpman): Brand overview
Air Jordan is a signature brand created by Nike for basketball player Michael Jordan. Today, it’s used for producing basketball, boxing, wrestling, and football gear – both apparel and footwear. The logo’s inception year is considered 1984 when a contract was signed between the legendary sportsman and Phil Knight. Twelve months after signing the contract, Jordan first appeared in his brand’s sneakers.
Meaning and History
The logo’s concept belongs to Tinker Hatfield. The emblem, called “Jumpman,” is a stylized image of Michael Jordan in Nike sneakers. The emblem’s nickname was specifically chosen because it means “jumping man.” It can now be seen on almost all branded products.
The athlete is captured in the moment of a historic jump at one of the decisive matches. As the basketball player himself admitted, he didn’t think about the pose; he just played. The result was an impressive shot, taken from behind. This remarkable flight will forever remain in the history of the American company and basketball.
What is Air Jordan (Jumpman)?
It’s a trademark and personal logo of the famous basketball player Michael Jordan.
Air Jordan (Jumpman): Interesting Facts
With its famous “Jumpman” logo, the Air Jordan brand is popular in sports and fashion, thanks to Michael Jordan, a basketball legend.
- How Air Jordan Started: Nike created Air Jordan for Michael Jordan in 1984, just as he started his amazing basketball career. This deal turned out to be one of the best.
- Jumpman Logo’s Start: The Jumpman logo, which shows Michael Jordan in the air with a basketball, came from a photo in 1984. Jordan was making a dance move called “grand jeté,” which helped make this cool silhouette.
- First Sneaker: The first Air Jordan sneaker came out in 1985. It was red and black like the Chicago Bulls, but it broke NBA rules at the time. Michael got fined for wearing them, but Nike paid the fines, making the sneakers even more popular.
- More Than Shoes: Air Jordan isn’t just for basketball; it’s also a big deal in fashion, music, and movies. The brand works with artists and designers, making it a big part of culture.
- Sneaker Innovations: Each Air Jordan sneaker brought something new, like the first one to show a part of the air cushion or the one with a shiny tongue and clear soles.
- Air Jordan in Movies: You might remember Air Jordan from Space Jam, which featured Michael Jordan and Bugs Bunny. The sneakers Michael wore became super popular.
- The Brand Grew: Air Jordan now includes clothes and gear for different sports, showing it’s not just about basketball anymore.
- Special Editions: Air Jordan often collaborates with designers and stores to create special sneakers people want to collect.
- Sponsored Athletes: It’s not just Michael Jordan. The brand supports top athletes in many sports who show the same spirit and skill as Jordan.
- Loved Worldwide: People all over the world love Air Jordan. New sneakers can sell out super fast, showing how much people still love everything about Michael Jordan.
Air Jordan means a lot more than just sneakers. It’s about how Michael Jordan left a mark on sports, fashion, and culture that people worldwide admire and follow.
Font and Colors
It depicts the silhouette of a man photographed jumping: he stretches towards the basketball hoop, trying to score. The movements are decisive and assertive, conveying the determination to reach the coveted goal and accomplish the intended. At the same time, the jump is elegant and harmonious. There are no superfluous elements – only a clear outline.
The black contour traces a powerful energy, which influenced Nike’s choice. It’s said that the logo embodies Michael Jordan’s unyielding will, reflects his secret, and conveys the aspiration to move forward. Over the years, the logo has undergone numerous transformations and moved from sneakers to other types of sports goods.
At the same time, Jumpman is not an innovative development. It was preceded by the “air” symbol by Peter Moore, also depicting a soaring basketball player, but with wings. This image became the prototype for the modern logo.
The Air Jordan logo doesn’t contain a single letter, as the designers focused on the silhouette of the basketball player. “Jumpman” is entirely black, and the background is white, as it essentially is a black-and-white positive photograph. By using such a graphic effect, designers tried to differentiate between the real photograph and the logo to make the brand’s visual style distinctive and independent from the original photo. The Jumpman logo is one of the most recognizable in the world.
Air Jordan (Jumpman) color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
FAQ
What is the Air Jordan logo?
The Air Jordan logo is an image stylized as the personal emblem of the eponymous basketball player. It depicts Michael Jordan, photographed jumping while making a shot at the basket.
Does Jordan own the Jumpman logo?
Yes, the basketball player Michael Jordan owns the logo called Jumpman. It’s named so because it depicts the silhouette of a person captured in the moment of a jump.
Who designed the Jordan logo?
The logo was developed by Nike, which decided to release a line of sports shoes dedicated to the famous basketball player. Its author is Tinker Hatfield. The creator of the logo is Peter Moore, who saw a photograph of Michael Jordan in LIFE magazine.
Who is depicted on the Jordan logo?
The logo depicts the legendary basketball player Michael Jordan. It’s his real photo, taken by Jacobus Rentmeester, an Olympic rower from the Netherlands, published in 1984 in LIFE magazine.
