At the beginning of 2022, the outlook for travel felt uncertain. A new coronavirus variant had tripped up society again, and it was still a roll of the dice to plan a vacation — let alone take one. But once the omicron wave waned, travel roared back with a vengeance: Testing requirements fell, borders opened and it seemed as if every other person you knew went to Europe.
As we begin 2023, all signs show the collective appetite for travel remains huge, despite inflation and recession concerns. Industry experts are forecasting certain 2022 trends will carry over in the new year, such as people taking longer trips, going on more of them and spending more to take them.
Julia Carter, founder of Craft Travel, says her typical client would usually book one big trip a year. Now, two or even three are the norm, with one person already locked in for four major trips: Morocco, Switzerland, Botswana and a tiger safari in India. For Brittany Campbell, owner of Bucket List Holidays, most clients are booking trips for at least 10 days, and some as long as 32.
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A notable change in the new year is a willingness to book long in advance again, even as far out as 2024 for clients of Susan Blume at Personal Escape Travel. That may be because more people are interested in taking bucket-list trips, which require more planning. Or it could be because many people couldn’t get what they wanted in 2022 thanks to high demand for travel, says Liz Einbinder, spokesperson for the biking and hiking tour company Backroads.
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So where are people going in 2023? We asked dozens of travel advisers, tour operators and booking platforms to find out. Some of our findings won’t surprise you — “Europe is still very hot,” says Alisa Cohen, founder of Luxe Traveler Club — while other breakout destinations might. Zambia, anyone?
Italy
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The absolute, undisputed most popular destination for 2023 is Italy. And if you thought everyone went in 2022, buckle up.
Fulvio De Bonis, president and co-founder of Imago Artis Travel, says they’re bracing for “way more” business in 2023.
De Bonis puts Italy travel trends into three categories: people, nature and sports. Travelers want to meet interesting locals, such as chefs or fishermen. They want to see beautiful places by going foraging in the mountains near Lake Como, for example, or hitting the beach. And they want to have exciting sports experiences, maybe by catching a soccer game or touring a team’s training facilities.
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Shayna Mizrahi, founder and CEO of Vive Voyage, says her clients are also highly interested in connecting with Italian culture through cooking classes, boat excursions and artisan workshops.
For private tour operator Access Italy, the Amalfi Coast, Lake Como, Tuscany, Puglia and Sicily are clients’ most requested destinations. These classics are also the most popular for Imago Artis, but De Bonis notes that travelers want off-the-beaten-path experiences within these well-known places. They don’t just want to see Tuscany’s highlights; “there is a world outside of Florence,” De Bonis says, and travelers want to explore it.
Other European destinations trailing behind Italy next year (but still in hot pursuit) are Greece, Portugal and the United Kingdom.
Our best Italy travel advice:
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Japan
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As the last region in the world to reopen during the pandemic, East Asia is expected to have a banner year for tourism, with Japan poised to be the fan favorite.
Although people want to go to the “Golden Triangle” — Tokyo, Kyoto, Osaka — Mike Salvadore, a travel agent with Travel Leaders, recommends adding a stop to see Japan beyond its best-known cities, such as mountainous Sapporo in the north or beachy Okinawa in the south.
If you’d like to go during cherry blossom season, you may be out of luck. Jeff Krevitt, vice president of marketing for the Americas for Inside Travel Group, which owns InsideJapan Tours, notes that this will be the first spring since 2019 that the country will be open to international travelers, so big crowds can be expected.
For a cheaper alternative with more availability, Rani Cheema, chief executive and travel curator at Cheema’s Travel, recommends traveling to South Korea to see the flowering cherry blossoms this spring instead.
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Our best Japan travel advice:
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Southeast Asia
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Behind Japan, Southeast Asia is also high on travelers’ wish lists, with Thailand, Bali and Vietnam at the top.
The travel subscription service VIP Traveler has seen a 200 percent increase in interest in Bali, perhaps following Indonesia’s newly launched digital-nomad visa.
It could also be that Bali appeals to the growing number of travelers interested in trips focused on wellness. Salvadore says most of his clients want to go to Ubud, Bali’s lush jungle town near the center of the island. But some have been open to suggestions to try the lesser-visited eastern coast or northwestern Bali, “which is a little bit more secluded but also really beautiful,” Salvadore said.
Our best Asia travel advice:
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The Caribbean
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A perennial sunshine-filled favorite that tends to be easy for Americans to reach, the Caribbean will remain sought-after in 2023.
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“A lot of people will go to the typical places like the Dominican Republic or Jamaica or the Bahamas,” Salvadore said, but eastern Caribbean countries are some of his favorites, such as Barbados, Saint Lucia, Anguilla, Antigua and Grenada.
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Egypt
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Jonathan Alder, owner of the luxury travel company Jonathan’s Travels, has booked more Egypt trips for clients in the past two years than he has over the entire decade, and requests are picking up speed in 2023. “We’ve had one after another after another after another,” he said.
Some of the renewed interest may be attributed to the anticipated opening of the Grand Egyptian Museum, says Jasmine Padda, Egypt destination expert for Kensington Tours. She also pointed to the increase in major cruise lines adding sailings in the region.
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Carolyn Addison, head of product for the luxury travel company Black Tomato, credits Egypt’s trending status to people who want to check classic trips off their bucket lists.
“We have lots of people who are like: ‘I’ve always wanted to see the pyramids. I’ve always wanted to cruise the Nile,’” she said.
The American West
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Jen Moyse, VP of product for the travel app TripIt, says that although international travel is having a moment, Americans will continue to return to iconic cities at home that are still rebounding from the pandemic.
Of the Top 5 most booked domestic destinations on the travel booking platform Hopper, four are out west: Las Vegas, Denver, Los Angeles and Phoenix.
For Skyscanner bookings, Las Vegas and Los Angeles took the top spots for most booked flights in the new year, with San Francisco, Honolulu and Denver also making the Top 10.
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The vacation rental platform Vrbo says demand for homes in western U.S. destinations is on the rise, as customers look for trips in the great outdoors.
Our best travel advice on the American West:
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Mexico
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Mexico has been breaking tourism records throughout the pandemic and will return as a powerhouse destination in 2023. Its most popular and easy-to-get-to beach destinations are major contributors to that success.
“People are welcoming that beach vacation,” Cohen said. “They want to go to Mexico and just relax.”
Cancún, on Mexico’s Caribbean coast, is the most booked international destination next year for Hopper, Skyscanner and the airfare search engine Skiplagged. However, demand for cultural capitals will also continue to rise.
Oaxaca is the second-most popular destination for the travel company Modern Adventure, and Mexico City ranks high as well.
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Our best Mexico travel advice:
- 6 Mexico vacations that check every travel style
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Costa Rica
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Another carry-over from 2022, Costa Rica is attracting travelers — including families, honeymooners and retirees — with its abundance of affordable flights, outdoor adventures, wildlife and coastline.
For customers of travel planning company Zicasso, the most sought-after places to visit are Arenal, Manuel Antonio, Monteverde, Tortuguero and the Osa Peninsula, which lines up with our expert recommendations.
The most booked 2023 itinerary for Road Scholar, a group tour company for senior travelers, is a Costa Rica vacation that hits many of those places, as well as Punta Leona, on the central Pacific coast, and Sarapiqui, a renowned birdwatching region in Costa Rica’s Caribbean lowlands.
The Galápagos Islands
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Another dream trip becoming a reality for travelers in 2023 is the Galápagos Islands. The biggest seller for Astonishing Travel owner Heidi Bocianowski, the Pacific Ocean archipelago appeals to people who want to see something new every day, including black lava rock, red sand and rare wildlife.
Brian Tan of Zicasso says customers are keen on combining a trip to the Galápagos with other South American highlights.
That may be Patagonia, which has been “by far one of the most popular destinations” for Craft Travel founder Carter. It helps that travelers can once again cross between Chile and Argentina by road. Carter has been planning combination trips for clients to Torres del Paine National Park on the Chilean side, with the charming villages of El Calafate and El Chaltén on the Argentinean side.
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African safaris
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Keeping with the once-in-a-lifetime theme, Brian Pentek, owner of LuxeLife Travel, says “Africa is huge” for his clients.
Most are going in multigenerational groups who use the trip as graduation presents or family reunions. They may be going to Cape Town, South Africa, as well as Botswana (for game reserves) or Rwanda for gorilla trekking.
In addition to safaris, Salvadore incorporates ways for his clients in Africa to experience local culture, check out the food and drink scenes, and enjoy bush camping instead of staying in luxury lodges. In 2023, he’s sending travelers to Zimbabwe, Kenya, Tanzania and Zambia, a country listed as one of the top up-and-coming travel spots in a summary compiled by Scott Dunn luxury travel planners.
The most booked destinations for Niarra Travel also include South Africa, Victoria Falls (which sits on the border between Zambia and Zimbabwe) and Kenya, while trips to the Serengeti in Tanzania dominate reservations for Deeper Africa. One of the company’s owners, Karen Zulauf, said she has noticed upcoming travelers are more interested in adding active excursions, such as “walking safaris, mountain biking, horseback riding, you name it.”
For those who have already done a traditional safari vacation, Carter recommends Namibia, a country seeing a resurgence in interest, where travelers can go on self-driving road trips (vs. ones with a guide) between eco-lodges or take small planes to some of the world’s most remote places, such as the Skeleton Coast and Hoanib Valley.
Gorillas are Rwanda’s main attraction. Dian Fossey would hate that.
Morocco
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Even before the North African country drew international attention in the World Cup, Morocco was emerging as a major travel hot spot. It’s the most booked country for Intrepid Travel, and “we expect Morocco to continue to be incredibly popular in 2023, given the increase in flights into the destination and the ability to get out and have great experiences in one-week, 10-day or two-week itineraries,” said the company’s CEO, James Thornton.
That’s also true for Modern Adventure. Liz Boudreau, vice president of experiences for the company, says it has had a 53 percent increase in bookings compared with 2022.
If you’re worried about your travel budget, consider visiting as a work exchange volunteer, like Washington Post reporter Andrea Sachs tried in Fez.
Small cruises
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Cruises are making a strong comeback, even for travelers who might not consider themselves cruise people. But instead of taking megaships, they’re looking for smaller options operating expedition trips (think Antarctica and Alaska) or luxury voyages, mainly river cruising in Europe and Egypt.
For destinations with the highest interest, such as Portugal, Emma Cakmak, owner of the cruise-focused company A Passport to Travel, is warning clients that May through September is practically sold out across all the top cruise lines, although there’s some availability in low-end stateroom categories.
If you’re striking out, keep shopping around. As they notice demand climb, some cruise lines seem to be “bringing on significant capacity as they move into” 2023, said Priceline CEO Brett Keller.
Our best cruise advice:
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correction
An earlier version of this article incorrectly identified Susan Blume as Stephanie Blume. The error was updated.
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